Glossary — words and states used in Orchestrate

A reference for the terms and screen states you'll meet in Orchestrate and Videri. Companion to the operator manual; nothing here is a procedure, just definitions.

Screen states — and which system owns them

The single most common confusion is treating these as one thing. They are independent: a panel can be perfectly healthy in Videri and still show no ads, and vice versa.

State	Set in	Means	When it's not true
Live	Orchestrate	We request ads for this screen. This is the ad-tech switch.	Screen exists and may be playing venue content, but earns nothing.
Online	Videri	The panel is connected to the internet and reachable.	Videri can't reach it — check power and internet at the venue.
Plays venue content	Videri	The panel has at least one thing scheduled — either the venue posted content, or our initial content was pushed.	The Videri logo shows instead. Nothing is scheduled.
Open / Closed	Orchestrate (from Google hours)	The venue is inside its opening hours right now. Ads only run while open.	No ads are requested — correct behaviour, not a fault.
Venue offline	Orchestrate	The whole venue is switched off; every screen in it stops, whatever their own Live setting.	—
Archived	Orchestrate	Soft-deleted and hidden from normal lists. Restorable.	—

A screen only earns when all of these line up: Live, Online, the venue is Open, and the venue itself is not offline.

Two further Videri content states show up occasionally:

Brightness off — panel reachable, screen dimmed to black. Usually a panel-side setting.
Black screen — reachable but displaying nothing.
Info unavailable — Videri hasn't reported this panel's status yet.

Play log states

Each play reads left to right: ad server → CMS → screen pull.

Column	Value	Means
Ad server	`filled`	An advertiser bought the slot.
	`no_fill`	Nobody bid. Normal, not a fault — nothing is sent to the screen.
	`error`	The ad server failed or timed out.
CMS	`pushed`	We successfully told the panel to wake up.
	`error`	The wake-up call failed.
	`expired`	We filled and pushed, but the screen never fetched it in time.
Screen pull	`pulled +2s`	✅ The screen fetched the ad. Proof it played.
	`pending`	Pushed, waiting for the screen to fetch.

Words used here

Network — the business the venue belongs to (Bartalk, VAST…). A venue belongs to exactly one, chosen before anything else.
Venue — the physical location (bar, restaurant).
Screen — one panel in a venue.
Workspace — Videri's container for a venue's panels. Orchestrate creates one per venue; the installer registers panels into it.
POC — the venue's point of contact, the person who gets a Videri login. Distinct from the operational Contact, though often the same person.
DMA — the metro market a venue sits in (Tampa, Newark…). Used to group workspaces and to break down reporting.
Profile ID — Videri's number for a panel (also called the canvas or player ID).
Serial number — the panel's hardware ID; how the screen identifies itself to us. Never typed by hand.
Screen type — the hardware model, which carries the panel's dimensions. The one thing you must supply per screen.
Initial content — the default content we push to a new panel so it isn't blank, skipped if the panel already has a schedule.
Trigger event — the Videri event we fire to wake a panel for an ad. Registered automatically when a screen goes Live.
Fill — an advertiser bought the slot. No fill — nobody did; normal.
Pull — the screen fetched the ad; proof it played.
Expired — we sent an ad but the screen never fetched it in time.
House ad — our own "no ad available" creative, shown by the player when it wakes with nothing to play.